January 28, 2020

Use #BLCProject On Instagram

Bottle Lamp Community is now on Instagram and we want to connect with you!

We are excited to announce a new social media outlet for all you bottle crafters. The Instagram name for our feed is ‘bottlelampcommunity’ and we have currently 20 posts and just over a hundred followers. Not to worry, we just started and there will be a lot more pictures and followers in the coming months. Not sure why and how to use Instagram? Scroll down for tips and how-to’s.

The purpose of our Instagram page is to give exposure to all the bottle crafts displayed on the internet.

By including the hash tag ‘#BLCProject‘ we can find your picture(s) and showcase them in our feed.

instagram blcproject

This little piece of the Instagram world is growing already! One of the really cool things that we noticed right away is that once we showcased someone’s work they in turn reciprocated when someone else’s work is showcased. It’s a really neat way that community members are paying it forward. There’s a lot of positive energy out there and I think this will work to everyone’s advantage.

Why you should use Instagram for your crafts.

While Facebook struggles with 0.2% per follower, Instagram stands at 2.3% engagement rate per follower. This makes it one of the best platforms through which you can promote your crafts and engage with your target audience.  Did you know? 2/3 of retail sales occur online. If you’re having some trouble gaining a footing in Instagram marketing, or online marketing in general, check out this thorough guide to help you get started.

Here are a few pointers on how to get you going on Instagram:

  • Try to remain consistent! We don’t exactly do this ourselves, but if you’re trying to build a business to promote and sell your crafts you should stick with the same name across all of your social media venues.
  • Optimize your bio! Click on ‘Edit your profile’ and tell your visitors what your feed is about. Include your email so potential buyers can contact you and don’t forget to add a link to your website, blog or Etsy store.
  • Upload your best photos! In order to stand out from the rest of the millions of pictures on Instagram you need to have eye-catching photos. Play around with lighting, different backgrounds, etc.
  • Use hashtags wisely! Include a short description for your photo, try to be personal, and at least 1 – 3 hashtags that are relevant. For instance, if you’re sharing a recycled bottle plant holder that you want us to feature you could use #plantholder #recycledcraft #blcproject. Once you have a large number of followers you don’t have to worry about hashtags too much.
  • Follow fellow craft makers! Of course you shouldn’t just follow crafters, but anyone that shares content that interests you. Interaction is the name of the game on all social media sites. To reach out to another account type ‘@nameoftheaccount’ or use the ‘tag’ feature on the image.

There are lots of informative articles on the internet to learn more about using Instagram. Feel free to ask us if you have any specific questions.

Now, let’s take a look at some of our favorite feeds so far (click the images to like & follow them on IG):

Recycled bottle plant holder

Painted recycled bottle

Lighted Bottle Lamp

There are always exceptions to the rules, even on Instagram.

See Point #3 Above…

Silke’s Hawaii Island picture (I made this) is pretty plain yet still received over 1,000 likes.

Handcrafted Hawaii Island

We hope to connect with you on Instagram soon!

Join Us On Instagram

With all the social media sites available to us, its nice to know there’s one among them that people actually interact with. With a ton of content on Instagram it’s easy to get lost, so remember to use #BLCProject so we can find you to show off your awesome crafts.

Do you have an Instagram feed? Share the link with us and we will follow you back.




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